Volkswagen - BlueMotion Roulette
How do you take a boring statistic and make it memorable?
Give people a reason to care. Such as, how about a free car? But first, you have to do your research.
I love this concept. It continues with the VW branding of using simple facts and making them memorable by creative messaging, and does a beautiful job engaging consumers.
Someday, if I can be so lucky, I want to work on the VW account. Maybe even client side.
Great work here, though!