August 17, 2011

Volkswagen - BlueMotion Roulette

How do you take a boring statistic and make it memorable?

Give people a reason to care. Such as, how about a free car? But first, you have to do your research.

I love this concept. It continues with the VW branding of using simple facts and making them memorable by creative messaging, and does a beautiful job engaging consumers.

Someday, if I can be so lucky, I want to work on the VW account. Maybe even client side.

Great work here, though!

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