For as long as I can remember, Samsung has always had a thing against Apple—the rivalry goes deep and includes tales of lawsuits, mudslinging and, of course, ads that are pointed directly at the behemoth tech company that Steve Jobs built.
These ads built around “the next big thing,” have always poked fun at the presentation style of Apple’s new product announcements. Like this first one:
It appears that Samsung has decided to widen that competitive attack. In their newest ad, they not only attack the iPad, but also the Kindle and the Microsoft Surface tablet. Samsung has always had a knack for using Apple’s self-proclaimed advantages and it looks like they are doing it again to Microsoft and Amazon—although with Microsoft having only a little over 3% of the market share currently, it’s definitely a curious decision.
As you can see, they point out the ability to multi-task, the fact that the surface tablet is bulky and more like a laptop than a tablet and of course, the display vs. that “retina thingy” that Apple touts.
So, the real question is, does this come off as snobby and contrite? Or does it make you want to buy a Samsung?
Microsoft puts out hard-hitting pretty hilarious anti-gmail video. I gotta say, it definitely makes you think, especially with this Google+ and the crazy TOS you have to sign (If you didn’t read it before agreeing, you probably should). Google has the right to keep and reuse in whatever way they see fit, basically, anything you post publicly. That includes pictures, text, videos, and whatever else you feel was important enough to throw into the world of the interwebs. Well, at least that is what a few bloggers would like you to think. Microsoft has definitely jumped on this bandwagon to demonize Google once again. The interesting thing is that most of those bloggers omit certain sentences to create their own story (read: here)
Of course, Microsoft really needs this one. They haven’t been all that successful with their last two attempts to enter the cloud sector, but the Azure and 365, they sure are hitting it hard. We’ll see where it goes…