I can’t say I’ve ever said “The Egg McMuffin of…” to describe something great, but I can’t say I hate the idea. It’s actually really smart. Encourage people to share something original, and while they are sharing it, something as iconic as the famous McDonalds breakfast sandwich is being repeated. And it’s working
Egg McMuffin of is all over Twitter and Facebook and ranges from discussing sports (as MegaTronnnnn… The EggMcMuffin of Wide Receivers!!”) to describes Calvin Johnson as “ description of “2012 will be the of all of my 20 1/2 years”
It’s kind of taking on a life of it’s own.
Not only that, but I think I’m kind of craving an Egg McMuffin. Too bad it’s almost 12:30 here.