September 23, 2011
So The New Facebook Confuses You? Just Wait… More Is Coming

Facebook is changing everything…yet again. But before you get all up-in-arms, you should know the changes. This is actually going to make Facebook about 1000 times better and more engaging. Because I’m a total nerd, I watched Zuckerberg’s Keynote address at F8.

So what’s new?

He starts this keynote by talking about what Facebook has been and is. It started with a profile being the first 5 minutes of a conversation with someone new. It then became a 15 minute conversation with someone new or familiar with the wall/updated profile layout in 2008. Now it will be a nice 2 hour conversation with a close friend, relative, or even someone you just met.

For the last few years, the profile has acted as a view of recent activity, however once something was a few weeks old, it basically fell off the cliff of your profile (no one scrolls through 40 pages to view something from January) and effectively disappears…well, not anymore.


This is a new way to see your “internet life”. It breaks everything down into days, weeks, months, and years all the way to your birth. It not only breaks it down, but it chooses relevant, semi-important events to show. You can add things to your life at any point you wish (baby pictures, etc).

You are able to view your timeline by the week, month, or even year. You can also view it based on just photos or places you’ve visited.

Here is a short intro video to Timeline

Now, you may say, “I don’t want people to see that.” Well, that’s okay. With friends list and privacy settings, content is only viewable by those you deem appropriate. No new content will be seen, it will just make navigating content easier.

I spent about 20 minutes just no using this timeline feature to see all the stories that were relevant to my 2005 and 2006 life. Talk about memories and nostalgia. That was pretty amazing. I remember an app going around facebook that could show you the first post you ever made (if you click on this ad and sign up and blah blah blah). I, of course, didn’t go through all of that to make it happen, but I did wonder…Now I know.

Changes To The News Feed

There are two types of content in Facebook now. One of them is called “lightweight content”. This is content that isn’t really all that important. It’s your app activity or friend’s comments or things that otherwise would clog your news feed. It’s now on the right side where you don’t have to get annoyed by things.

You will still share your statuses and such to the news feed. This is normal activity. Just as before, it will show up in the news feed.

This connects you not only to people, or like buttons, but also apps and social activity.


Apps will be more social. No more pop-ups to “share” app activity. Let me repeat that, NO MORE POP-UPS to share app activity. That’s right. You won’t be prompted by apps to share your achievements anymore. They will automatically go to your timeline, but not the news feed. This is so much better in my opinion.


Using Spotify as an example, If you find a friend that is listening to a song, you can now hover over it on your friend’s profile, followed by the ability to start the song in your Spotify. This allows music sharing to happen immediately. This is where the “smartness” of news feed comes in. If you have multiple friends that are listening to the same song, it will appear in your news feed so you can discover it too. I’m excited about this. It’s a great way to discover new music. You can then listen to the same music together and comment on it. Your chat will show a music icon it as you are listening “together”.

You can also look at a rollup/summary of your friend’s fav. music (stats about genres and such). There is now a Music Timeline. And this creates a frictionless experience.

View the entire F8 keynote here

Hopefully that sums up all the new changes. And I hope this excites people, becuase all this negativity about the new Facebook is uber annoying. Look on the bright side, it’s gonna be great.


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