March 5, 2014
What Do Hump Day, Chocolate and a Quarter of an Hour Have in Common?

Well this was unexpected. 

Usually during brand-team exercises, one brand has an obviously greater benefit (usually the one footing most of the bill), but as luck would have it for Geico, BBDO NY managed to squeeze in just as much brand benefit for them as they did for their delicious client, M&M:

Brilliant spot reminds consumers of the irresistibly delicious M&Ms, while also highlighting Geico’s infamous 15-minutes claim and even throwing a little bit of pop-culture (hump day) into the mix. 

This is nicely done. 

December 22, 2011

"In advertising, we need to be chefs; not just waiters."


"Clients need to embrace failure." - calculated risk.

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