August 22, 2011
Here We Go… Away

A-B InBev Putting Bud Light Account into Review:

Longtime incumbent DDB will still be participating, but it looks like A-B InBev is looking for some fresh ideas. The $276M ad spend will be up for grabs.

In rare form this past superbowl, an A-B ad wasn’t ranked in the top ten.

The interesting thing about this review is that currently Bud Lite is far the best-selling beer in the U.S., commanding 19.1% market share at the end of 2010. A-B InBev says it “wants ideas for marketing that aren’t confined to just ads, but extend to content, packaging, events and other areas.”

But wait, didn’t Bud Light just mess with packaging with the whole “write on your bottle”?

The new creative is likely to start running in 2012 (perhaps a super bowl premiere?)

I say let’s go McGarryBowen. They seem to pull down every other big account, lately. Why not a good beer company?

Read the entire article: Here

August 11, 2011
McGarryBowen Does It Again!

McGarryBowen wins the United account. This coming within months of winning Sears, followed by stealing the fast-food giant, Burger King, from Crispin Porter + Bogusky.

What a whirlwind of success on the new business front. Need a job in advertising? I bet you McGarryBowen is looking to hire… in everything.

Read the full article: Here

August 4, 2011
Budweiser is making its cans classy!
The new cans will start rolling out with the iconic Bowtie image soon.
Rob McCarthy, VP of Budweiser describes the bowtie as “a  contemporary visual for beer drinkers,” noting that the bow  tie is “very bold but also not too bold. It says we are a confident  brand but also not too in your face.” 
Okay, well to me it’s a freakin’ bowtie. I still know what diesel tastes like, and “suiting up” my can doesn’t really do it for me. I’ll take a nice Belgium wheat any day over Bud. But I will say that I do like the clean design.
Read the full article from adage: here

Budweiser is making its cans classy!

The new cans will start rolling out with the iconic Bowtie image soon.

Rob McCarthy, VP of Budweiser describes the bowtie as “a contemporary visual for beer drinkers,” noting that the bow tie is “very bold but also not too bold. It says we are a confident brand but also not too in your face.”

Okay, well to me it’s a freakin’ bowtie. I still know what diesel tastes like, and “suiting up” my can doesn’t really do it for me. I’ll take a nice Belgium wheat any day over Bud. But I will say that I do like the clean design.

Read the full article from adage: here

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