Here We Go… Away
A-B InBev Putting Bud Light Account into Review:
Longtime incumbent DDB will still be participating, but it looks like A-B InBev is looking for some fresh ideas. The $276M ad spend will be up for grabs.
In rare form this past superbowl, an A-B ad wasn’t ranked in the top ten.
The interesting thing about this review is that currently Bud Lite is far the best-selling beer in the U.S., commanding 19.1% market share at the end of 2010. A-B InBev says it “wants ideas for marketing that aren’t confined to just ads, but extend to content, packaging, events and other areas.”
But wait, didn’t Bud Light just mess with packaging with the whole “write on your bottle”?
The new creative is likely to start running in 2012 (perhaps a super bowl premiere?)
I say let’s go McGarryBowen. They seem to pull down every other big account, lately. Why not a good beer company?
Read the entire article: Here
