Can (Or Should) You Be a Graphic Designer or An Art Director?
Suzanne Pope breaks down a challenging question a lot of ad students ask when they start out or as they continue and broaden their scope of interest.
This is some great stuff!
Hi, everyone. Last week, I gave a lecture to some first-year design students at George Brown College in Toronto. My talk was intended to introduce the students to the differences between a career in design and a career in advertising. The lecture might be useful to some of you, so I’m posting it…
British Airways manages to do an airline ad that doesn’t put me to sleep.
While most airline ads are all about “here’s the changes we’re making.” and “congress passed this, which really hurts us and blah blah blah,” British Airways develops a great, targeted, dare I say entertaining ad that makes me feel like my bags go through quite a safe and protected (high tech) journey before I retrieve it.
Bravo.
With every other company running ads about being green and saving paper, the failing USPS runs an ad about using more paper…because it’s safer.
Not 100% about this one.
I do enjoy the copy of “a refrigerator has never been hacked,” but I still think it misses the point here.
I can’t say I’ve ever said “The Egg McMuffin of…” to describe something great, but I can’t say I hate the idea. It’s actually really smart. Encourage people to share something original, and while they are sharing it, something as iconic as the famous McDonalds breakfast sandwich is being repeated. And it’s working
Egg McMuffin of is all over Twitter and Facebook and ranges from discussing sports (as describes Calvin Johnson as “MegaTronnnnn… The EggMcMuffin of Wide Receivers!!”) to
@#EggMcMuffin of all of my 20 1/2 years”
It’s kind of taking on a life of it’s own.
Not only that, but I think I’m kind of craving an Egg McMuffin. Too bad it’s almost 12:30 here.
THE LEGENDARY LUKE SULLIVAN IS GOING TO TEACH YOU HOW TO SUCK A LITTLE LESS
Your assignment today is to go and read Luke’s latest blog post, which you’ll find here: http://www.heywhipple.com/2011/12/19/how-i-learned-not-to-suck-as-much/
If you’ve heard of Luke Sullivan, you’ve almost certainly bought at least one copy of this book:
If you haven’t heard of…
“In advertising, we need to be chefs; not just waiters.”
and
“Clients need to embrace failure.” - calculated risk.
